PAUL MABRAY GC – INNOVATOR IN WINE INDUSTRY TECH

Paul Mabray, CEO at Emetry, has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovating direct-to-consumer sales and marketing models with Niebaum Coppola. 

Since then, he has been at the forefront of all major digital trends for the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital. First by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect.com pioneering winery e-commerce and then again introducing social media and social customer relationship management with VinTank.com. 

He is considered the wine industry’s foremost futurist and thought leader, harnessing the power and potential of digital tools and methodologies to move the industry into the future.



Paul is one of the few people I know knee-deep in the tech sector but has tons of fun doing it and always has a positive outlook. If Peter Pan had any tech know-how he’d be called Paul Mabray.

He is one of the first people I considered inviting to join the GC and he never seizes to impress me with his latest innovative and award winning projects.

Finkus Bripp GC

Language:English
Nationality:American
Resides in:Napa, California, USA
Available for:Wine industry tech consulting
Speaking engagements related to wine industry tech
Active:Internationally
Website:Wine Industry Data Analytics Software: www.emetry.io
Social:Instagram: @pmabray
Facebook: /pmabray
Twitter: @pmabray
Linkedin: /pmabray
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